What should a home services website include?

A clear list of the services you do and don't do, the areas you cover, a tap-to-call phone number, a short quote request form, photos of real work if you have them, and the licence or insurance details you're required to or want to show.

Do electricians in Ontario have to show their licence number on their website?

Yes. The Electrical Safety Authority says a licensed electrical contractor's ECRA/ESA licence number must appear on ads, business cards, invoices, vehicles and the website. Other trades have their own rules; check with your regulator. This is general information, not legal advice.

Should I list prices on my contractor website?

Only if they're real and stable. Many trades price by the job, and that's fine to say. A line like 'most jobs are quoted after a short call or visit' is more honest than a number you'll have to walk back.

I already have a Google Business Profile. Do I still need a website?

Your profile helps people find you on Google Search and Maps. A website gives you room to explain your services, your service area and your process, and a form that reaches you. Most small contractors benefit from both, kept consistent.

How much does it cost?

The five steps and their prices are listed at /express, in CAD before tax, and you can get the price in writing. Not sure which fits? Tell us about your business by email at contact@yourfirst.ai.

Cambridge Trades Websites That Turn Searches Into Quote Requests

A home services website in Cambridge has one job: turn “I need someone for this” into a phone call or a clear quote request, and screen out the jobs you’d turn down. YourFirstAI, based in Kitchener-Waterloo, builds phone-first sites for plumbers, electricians, HVAC technicians, cleaners and landscapers, with your services, service area and a short quote form.

The result you’re after: more quote requests you can act on, and fewer calls for work you don’t do. The same pattern fits painters and other trades.

How do Cambridge homeowners pick a trade?

Quickly, on a phone, and from a short list. Cambridge had 138,479 residents at the 2021 census, up 6.6% from 2016 (Statistics Canada, table 98-10-0002-01), spread across Galt, Preston, Hespeler and the areas between. When a pipe leaks in Hespeler or a furnace stops on a cold morning in Galt, people ask:

Does this company do this kind of job?
Do they come to my part of Cambridge, or out to Ayr or Puslinch?
Can I call them right now?
Do they look real and licensed?

Google says its local results weigh three things: relevance (how well a profile matches the search), distance and prominence (how well-known the business is), and that “there’s no way to request or pay for a better local ranking” (Google Business Profile Help). A clear website helps with relevance: it says exactly which jobs you do and where.

What must an electrician’s website show?

If you’re a licensed electrical contractor in Ontario, your licence number isn’t optional. The Electrical Safety Authority says your ECRA/ESA licence number “must appear on all correspondence, contracts, invoices, business cards and ads” and “must also be on your website and business vehicle”, under Ontario Regulation 570/05 (ESA: Requirements to display your licence). We plan for it in the footer and on the contact page, and you confirm it shows on every page before launch. Other trades have their own regulators and rules; tell us yours. This is general information, not legal advice.

Can your site pass the 2-minute checkup?

This is our 2-minute checkup for trades. From your phone, pretend you’re a homeowner with a problem:

One tap to call. Does tapping your number on the site and on your Google profile dial it?
“Do they do this?” Is one specific job you do named on the site in plain words?
“Do they come here?” Is your service area written as neighbourhoods and towns, not just a map pin?
The licence line. If your trade requires it, is your licence number visible?
The form. Can you send a quote request in under a minute, and does it reach your inbox? The 2-minute contact form check covers what to look for.

A “no” on any of these is a lost enquiry you never hear about.

What does YourFirstAI build for a trade?

What’s included depends on the step you choose. The five steps and their prices are on /express, in CAD before tax, and you can get the price in writing. Step 1, Website, lists up to 5 pages built for phones, a contact form straight to your inbox, basic SEO and Google Search Console setup, and one round of changes before launch. For a trade, that’s:

A responsive site, phone first, over HTTPS, with your logo, colours and truck or uniform look.
Service pages that say plainly what you do, and what you don’t.
Your service area in words people use: neighbourhoods and nearby towns.
Tap-to-call and a short quote form: job type, address or area, urgency, contact details. It arrives by email.
Trust details you choose to show: licences, insurance, years in the trade, photos of your own work.

If you’d like questions answered while you’re on a job, you can add an AI assistant trained on your own material.

Why say what you don’t do?

The most useful sentence on a contractor website is often a “no”. “We do residential only.” “We don’t do commercial roofing.” “We don’t cover emergencies after 8 p.m.” It saves you a callback and saves the customer time.

The same goes for pricing. If you price by the job, say how quotes work: a phone call, photos, a site visit. Don’t publish a number you’ll have to explain away later.

Photos work the same way: a few honest photos of your own work, van or crew beat stock images of smiling contractors. If you don’t have any yet, the site can launch without them. We won’t invent reviews or testimonials to fill the space.

What do you send, and what stays the same?

Send your list of services (and the ones you don’t do), the towns and neighbourhoods you cover, your logo, any licence numbers, and a few photos from jobs. Your phone number, your quoting process and your Google profile stay yours. Before launch, check that name, phone, area and hours match on the site and the profile.

/express shows a range for each step: step 1, Website, is typically 5–10 business days after we have your content, and step 2, Website + AI Assistant, typically 7–12. It is a range, not a promise: if something changes, we tell you. We confirm the details with you before any work starts. Nothing is charged until you say yes, and monthly plans have no minimum term: cancel anytime. For a trade example, open the roofing concept demo, a fictional Cambridge roofer we built to show step 3, AI Front Desk.

Before any site goes live, run the 2-minute checkup on your own phone.

A hypothetical example

Picture a two-person landscaping crew based in Preston. Most work comes from word of mouth, and the owner answers calls from the truck. People who look the business up find only a social media page with photos from two seasons ago. A simple site with services, a service area and a short quote form won’t create demand on its own, but it gives the people already hearing about the business a clear place to land and a way to reach out that doesn’t depend on catching the owner between jobs. This is an illustration, not a promise of more work.

Next step

Heating season is starting, and that’s when furnace and heat pump questions arrive after hours, so now is a good moment to get quote requests landing in one place. Run the 2-minute checkup, then email [email protected] with what failed and a link to what you have now. We’ll reply with an honest next step. Or see the five steps and start a quote at /express.

Examples are hypothetical. We don’t promise rankings, calls or a specific amount of work. Nothing here is legal advice. How we wrote this: drafted by the YourFirstAI team with AI assistance; every linked source was opened and checked on 2026-09-29.