{
  "version": "2026-10-08",
  "status": "approved",
  "pricesValidUntil": "2026-12-31",
  "pricesValidUntilText": "31 Dec 2026",
  "currency": "CAD",
  "brand": "YourFirstAI",
  "tiers": [
    {
      "id": "website",
      "step": 1,
      "name": "Website",
      "pitch": "A fast, mobile site that brings you enquiries by email.",
      "setup": 1000,
      "monthly": 200,
      "aiConversations": null,
      "includes": [
        "Up to 5 pages, built for phones",
        "Hosting, database, backups and security updates",
        "Contact form straight to your inbox",
        "Basic SEO and Google Search Console setup",
        "One round of changes before launch",
        "Up to 2 hours of changes a month after launch"
      ],
      "leadTime": {
        "min": 5,
        "max": 10
      },
      "exampleVertical": "Café",
      "exampleUrl": "/examples/cafe/",
      "leadTimeText": "typically 5–10 business days after we have your content"
    },
    {
      "id": "assistant",
      "step": 2,
      "name": "Website + AI Assistant",
      "pitch": "Your site, plus an assistant that answers customers from your own information.",
      "setup": 1500,
      "monthly": 300,
      "monthlyFrom": true,
      "aiConversations": 300,
      "includes": [
        "Everything in Website",
        "Assistant trained on your content, citing the source",
        "Captures the lead and hands off to you by email",
        "Up to 300 AI conversations a month included"
      ],
      "leadTime": {
        "min": 7,
        "max": 12
      },
      "exampleVertical": "Clinic",
      "exampleUrl": "/examples/clinic/",
      "leadTimeText": "typically 7–12 business days after we have your content"
    },
    {
      "id": "front-desk",
      "step": 3,
      "name": "AI Front Desk",
      "pitch": "Leads land in a simple pipeline and get a follow-up without you chasing them.",
      "setup": 2500,
      "monthly": 450,
      "monthlyFrom": true,
      "aiConversations": 1000,
      "includes": [
        "Everything in Website + AI Assistant",
        "Leads land in a pipeline board (CRM)",
        "Automatic email follow-up, only with consent",
        "Weekly summary of what came in",
        "Up to 1,000 AI conversations a month included"
      ],
      "leadTime": {
        "min": 10,
        "max": 20
      },
      "exampleVertical": "Home services",
      "exampleUrl": "/examples/home-services/",
      "leadTimeText": "typically 10–20 business days after we have your content"
    },
    {
      "id": "portal",
      "step": 4,
      "name": "Client Portal",
      "pitch": "A logged-in area where your clients see orders, status and documents.",
      "setup": 3000,
      "setupFrom": true,
      "monthly": 600,
      "monthlyFrom": true,
      "aiConversations": 3000,
      "includes": [
        "Everything in AI Front Desk",
        "Client logins with your brand",
        "Orders, status and documents in one place",
        "Assistant inside the portal",
        "Up to 3,000 AI conversations a month included"
      ],
      "leadTime": {
        "min": 20,
        "max": 40
      },
      "exampleVertical": "Real estate",
      "exampleUrl": "/examples/realty/",
      "leadTimeText": "typically 20–40 business days after we have your content"
    },
    {
      "id": "custom",
      "step": 5,
      "name": "Custom Build",
      "pitch": "Integrations, custom workflows and dashboards, scoped from your brief.",
      "setup": null,
      "monthly": null,
      "aiConversations": null,
      "includes": [
        "Integrations with the tools you already use",
        "Custom workflows and document extraction",
        "Dashboards",
        "Proposal with milestones"
      ],
      "leadTime": null,
      "exampleVertical": "Retail",
      "exampleUrl": "/examples/retail/",
      "leadTimeText": "set in your proposal"
    }
  ],
  "demo": {
    "price": 100,
    "creditDays": 30,
    "leadTime": {
      "min": 2,
      "max": 4
    },
    "includes": [
      "A clickable homepage with your brand and your real content, on a private preview link",
      "From Website + AI Assistant up: the assistant answers 5 starter questions about your business"
    ],
    "refund": "Not refundable once delivered. Credited in full to your setup if you go ahead within 30 days.",
    "credit": "If you go ahead with the setup within 30 days of the design preview being delivered, the full CA$100 comes off it.",
    "leadTimeText": "typically 2–4 business days after we have your content"
  },
  "monthlyMinMonths": 0,
  "monthlyTermText": "Monthly plans have no minimum term: cancel anytime.",
  "monthly": {
    "coversText": "The monthly plan covers hosting, database, backups, security updates, monitoring and up to 2 hours of changes a month. Steps with the AI assistant also include AI conversations every month: up to 300 on Website + AI Assistant, 1,000 on AI Front Desk and 3,000 on Client Portal. An AI conversation is one visitor's conversation with the assistant, with any number of messages within 24 hours. If your usage grows past the number for your step, we show you the numbers and agree a new plan with you before anything changes.",
    "changesText": "Every monthly plan includes up to 2 hours of changes a month: text, photos, prices, opening hours or a new section on an existing page. Send requests by email; we log the time in 15-minute blocks and send you the balance each month. Unused time doesn't roll over. New pages or new features are quoted before we start."
  },
  "aiConversations": {
    "byTier": {
      "assistant": 300,
      "front-desk": 1000,
      "portal": 3000
    },
    "windowHours": 24,
    "definition": "An AI conversation is one visitor's conversation with the assistant, with any number of messages within 24 hours."
  },
  "firstYear": {
    "tier": "website",
    "setup": 1000,
    "monthly": 200,
    "months": 12,
    "total": 3400,
    "text": "First year on Website: CA$3,400 (CA$1,000 setup + 12 × CA$200), with hosting, backups and 2 h of changes a month."
  },
  "authorityText": "Agreements, quotes and commitments on behalf of YourFirstAI Inc. are binding only when signed by its President.",
  "sourceCode": {
    "months": 12,
    "faq": "Yes. Once 12 monthly payments are made (setup already paid), we hand over your project's source code with a licence to run and modify it for your own business.",
    "text": "Monthly plan: no lock-in, cancel anytime. Setup is paid once. Source code: after 12 paid months, or earlier by prepaying the months left to reach 12, we deliver your project's code within 60 days under a perpetual licence for your own business (no resale). Our reusable platform components and the hosted AI assistant stay ours and run only while your plan is active. Your content and data are always yours: if you cancel, we export them in a portable format within 30 days of your request."
  },
  "coupons": [
    {
      "code": "STORE300",
      "amount": 300,
      "category": "ladder",
      "channel": "store",
      "validUntil": "2026-12-31",
      "appliesTo": "the setup of a step on the five steps (on Custom Build, in the proposal); never a creative project or the monthly plan"
    },
    {
      "code": "MAG300",
      "amount": 300,
      "category": "ladder",
      "channel": "magazine",
      "validUntil": "2027-04-30",
      "appliesTo": "the setup of a step on the five steps (on Custom Build, in the proposal); never a creative project or the monthly plan"
    },
    {
      "code": "STORE50",
      "amount": 50,
      "category": "piece",
      "channel": "store",
      "validUntil": "2026-12-31",
      "appliesTo": "a creative project, in the proposal; never a step on the five steps or the monthly plan"
    },
    {
      "code": "MAG50",
      "amount": 50,
      "category": "piece",
      "channel": "magazine",
      "validUntil": "2027-04-30",
      "appliesTo": "a creative project, in the proposal; never a step on the five steps or the monthly plan"
    }
  ],
  "couponAmounts": {
    "ladder": 300,
    "piece": 50
  },
  "couponRules": {
    "ladder": "A setup coupon applies to the setup of a step, and on Custom Build, which has no fixed price, it applies to the setup in your proposal.",
    "piece": "A project coupon applies to a creative project, in your proposal, because each project is quoted from your brief.",
    "separate": "A setup coupon does not work on a creative project, and a project coupon does not work on a step.",
    "mixed": "An order with a step and a creative project can use one coupon of each kind, one on the step and one on the project, but never two coupons of the same kind.",
    "monthly": "No coupon ever applies to the monthly plan.",
    "demo": "The design preview credit only applies to a step, and it stacks with a setup coupon."
  },
  "extras": {
    "from": 150,
    "noCodeText": "Creative projects are delivered as files or a hosted link and don't include source code. If you need the code, we quote it separately.",
    "items": [
      {
        "id": "print",
        "from": 250,
        "exampleUrl": "/examples/extras/print/",
        "name": "Print-ready artwork",
        "pitch": "Banner, stand, flyer or post at your dimensions, ready to send to print."
      },
      {
        "id": "video",
        "from": 500,
        "exampleUrl": "/examples/extras/video/",
        "name": "Brand video",
        "pitch": "Script and editing with your brand, made from your photos and clips (no filming crew), short and ready to post."
      },
      {
        "id": "game",
        "from": 400,
        "exampleUrl": "/examples/extras/game/",
        "name": "Event game or quiz",
        "pitch": "A short branded game or a quiz with real, sourced facts for your event or booth, with a top-scorer board."
      },
      {
        "id": "deck",
        "from": 250,
        "exampleUrl": "/examples/extras/deck/",
        "name": "Deck / presentation",
        "pitch": "Cover, contents and results with your brand, as .pptx or PDF."
      },
      {
        "id": "captions",
        "from": 150,
        "exampleUrl": "/examples/extras/captions/",
        "name": "Video captions",
        "pitch": "Synced, reviewed captions in the video's language, as .srt."
      },
      {
        "id": "identity",
        "from": 750,
        "exampleUrl": "/examples/extras/identity/",
        "name": "Brand identity",
        "pitch": "Logo, colours and type for a business starting out."
      }
    ]
  },
  "i18n": {
    "fr": {
      "tiers": {
        "website": {
          "name": "Site Web",
          "leadTimeText": "habituellement 5 à 10 jours ouvrables après réception de votre contenu"
        },
        "assistant": {
          "name": "Site Web + assistant IA",
          "leadTimeText": "habituellement 7 à 12 jours ouvrables après réception de votre contenu"
        },
        "front-desk": {
          "name": "Réception IA",
          "leadTimeText": "habituellement 10 à 20 jours ouvrables après réception de votre contenu"
        },
        "portal": {
          "name": "Portail client",
          "leadTimeText": "habituellement 20 à 40 jours ouvrables après réception de votre contenu"
        },
        "custom": {
          "name": "Sur mesure",
          "leadTimeText": "fixé dans votre proposition"
        }
      },
      "demo": {
        "includes": [
          "Une page d'accueil cliquable à votre image, avec votre vrai contenu, sur un lien d'aperçu privé",
          "À partir de Site Web + assistant IA : l'assistant répond à 5 questions de départ sur votre entreprise"
        ],
        "refund": "Non remboursable une fois livré. Entièrement crédité sur votre mise en place si vous allez de l'avant dans les 30 jours.",
        "credit": "Si vous allez de l'avant avec la mise en place dans les 30 jours suivant la livraison de l'aperçu, les 100 $ CA complets en sont déduits.",
        "price": "100 $ CA"
      },
      "monthlyTermText": "Les forfaits mensuels n'ont aucune durée minimale : annulez en tout temps.",
      "monthlyCoversText": "Le forfait mensuel couvre l'hébergement, la base de données, les sauvegardes, les mises à jour de sécurité, la surveillance et jusqu'à 2 heures de modifications par mois. Les étapes avec l'assistant IA incluent aussi des conversations IA chaque mois : jusqu'à 300 (Site Web + assistant IA), 1 000 (Réception IA) et 3 000 (Portail client). Une conversation IA, c'est la conversation d'un visiteur avec l'assistant, peu importe le nombre de messages, en 24 heures. Si votre usage dépasse le nombre prévu pour votre étape, nous vous montrons les chiffres et convenons d'un nouveau forfait avec vous avant tout changement.",
      "firstYearText": "Première année avec Site Web : 3 400 $ CA (1 000 $ CA de mise en place + 12 × 200 $ CA), avec l'hébergement, les sauvegardes et 2 h de modifications par mois.",
      "pricesValidUntilText": "31 décembre 2026",
      "sourceCodeText": "Forfait mensuel : sans engagement, résiliable en tout temps. La mise en place est payée une seule fois. Code source : après 12 mois payés, ou plus tôt en prépayant les mois restants jusqu'à 12, nous livrons le code de votre projet sous 60 jours, avec une licence perpétuelle pour votre propre entreprise (sans revente). Nos composants de plateforme réutilisables et l'assistant IA hébergé restent notre propriété et ne fonctionnent que pendant votre abonnement. Votre contenu et vos données vous appartiennent : en cas de résiliation, nous les exportons dans un format portable sous 30 jours suivant votre demande.",
      "authorityText": "Les ententes, soumissions et engagements au nom de YourFirstAI Inc. ne lient l'entreprise que s'ils sont signés par son président.",
      "couponRules": {
        "ladder": "Un coupon des cinq étapes s'applique à la mise en place d'une étape, et pour le Sur mesure, qui n'a pas de prix fixe, il s'applique à la mise en place dans votre proposition.",
        "piece": "Un coupon de pièce ponctuelle s'applique à une pièce ponctuelle, dans votre proposition, puisque chaque pièce est chiffrée selon votre besoin.",
        "separate": "Un coupon des cinq étapes ne s'applique pas à une pièce ponctuelle, et un coupon de pièce ponctuelle ne s'applique pas à une étape.",
        "mixed": "Une commande avec une étape et une pièce ponctuelle peut utiliser un coupon de chaque sorte, un sur l'étape et un sur la pièce, mais jamais deux coupons de la même sorte.",
        "monthly": "Aucun coupon ne s'applique au forfait mensuel.",
        "demo": "Le crédit de l'aperçu du design ne s'applique qu'à une étape, et il s'ajoute à un coupon des cinq étapes."
      },
      "extras": {
        "print": "Visuel prêt à imprimer",
        "video": "Vidéo de marque",
        "game": "Jeu ou quiz d'événement",
        "deck": "Présentation",
        "captions": "Sous-titres vidéo",
        "identity": "Identité visuelle"
      }
    },
    "pt": {
      "tiers": {
        "website": {
          "name": "Site",
          "leadTimeText": "normalmente de 5 a 10 dias úteis depois que recebemos o seu conteúdo"
        },
        "assistant": {
          "name": "Site + Assistente de IA",
          "leadTimeText": "normalmente de 7 a 12 dias úteis depois que recebemos o seu conteúdo"
        },
        "front-desk": {
          "name": "Recepção com IA",
          "leadTimeText": "normalmente de 10 a 20 dias úteis depois que recebemos o seu conteúdo"
        },
        "portal": {
          "name": "Portal do Cliente",
          "leadTimeText": "normalmente de 20 a 40 dias úteis depois que recebemos o seu conteúdo"
        },
        "custom": {
          "name": "Sob Medida",
          "leadTimeText": "definido na sua proposta"
        }
      },
      "demo": {
        "includes": [
          "Uma página inicial clicável com a sua marca e o seu conteúdo real, num link de prévia privado",
          "A partir do Site + Assistente de IA: o assistente responde 5 perguntas iniciais sobre o seu negócio"
        ],
        "refund": "Não é devolvida depois de entregue. Abatida inteira da sua implantação se você seguir em até 30 dias.",
        "credit": "Se você seguir com a implantação em até 30 dias após a entrega da prévia, os CA$ 100 inteiros são abatidos dela.",
        "price": "CA$ 100"
      },
      "monthlyTermText": "Os planos mensais não têm prazo mínimo: cancele quando quiser.",
      "monthlyCoversText": "A mensalidade cobre hospedagem, banco de dados, backups, atualizações de segurança, monitoramento e até 2 horas de ajustes por mês. Os degraus com o assistente de IA incluem também conversas de IA todo mês: até 300 (Site + Assistente de IA), 1.000 (Recepção com IA) e 3.000 (Portal do Cliente). Uma conversa de IA é a conversa de um visitante com o assistente, com qualquer número de mensagens em 24 horas. Se o seu uso passar do número previsto para o seu degrau, mostramos os números e combinamos um novo plano com você antes de qualquer mudança.",
      "firstYearText": "Primeiro ano no Site: CA$ 3.400 (CA$ 1.000 de implantação + 12 × CA$ 200), com hospedagem, backups e 2 h de ajustes por mês.",
      "pricesValidUntilText": "31 de dezembro de 2026",
      "sourceCodeText": "Plano mensal sem fidelidade: cancele quando quiser. A implantação é paga uma vez. Código-fonte: após 12 meses pagos, ou antes, pré-pagando os meses que faltam até 12, entregamos o código do seu projeto em até 60 dias, com licença perpétua para o seu negócio (sem revenda). Os componentes reutilizáveis da plataforma e o assistente de IA hospedado continuam nossos e só funcionam com o plano ativo. Seu conteúdo e seus dados são sempre seus: se cancelar, exportamos em formato portável em até 30 dias após o pedido.",
      "authorityText": "Acordos, orçamentos e compromissos em nome da YourFirstAI Inc. só valem quando assinados pelo seu Presidente.",
      "couponRules": {
        "ladder": "O cupom dos cinco degraus vale na implantação de um degrau, e no Sob Medida, que não tem preço fixo, vale na implantação da sua proposta.",
        "piece": "O cupom de peça avulsa vale numa peça avulsa, na sua proposta, porque cada peça é orçada pelo seu briefing.",
        "separate": "O cupom dos cinco degraus não vale para peça avulsa, e o cupom de peça avulsa não vale para degrau.",
        "mixed": "Um pedido com um degrau e uma peça avulsa pode usar um cupom de cada tipo, um no degrau e um na peça, mas nunca dois cupons do mesmo tipo.",
        "monthly": "Nenhum cupom vale na mensalidade.",
        "demo": "O crédito da prévia do design só vale num degrau, e soma com o cupom dos cinco degraus."
      },
      "extras": {
        "print": "Arte pronta para impressão",
        "video": "Vídeo de marca",
        "game": "Jogo ou quiz de evento",
        "deck": "Apresentação",
        "captions": "Legendas de vídeo",
        "identity": "Identidade visual"
      }
    }
  },
  "rules": [
    "Prices are in CAD, before tax.",
    "Monthly plans have no minimum term: cancel anytime.",
    "The monthly plan covers hosting, database, backups, security updates, monitoring and up to 2 hours of changes a month. Steps with the AI assistant also include AI conversations every month: up to 300 on Website + AI Assistant, 1,000 on AI Front Desk and 3,000 on Client Portal. An AI conversation is one visitor's conversation with the assistant, with any number of messages within 24 hours. If your usage grows past the number for your step, we show you the numbers and agree a new plan with you before anything changes.",
    "Timelines are ranges, never promises: they start when we have your content.",
    "A setup coupon applies to the setup of a step, and on Custom Build, which has no fixed price, it applies to the setup in your proposal.",
    "A project coupon applies to a creative project, in your proposal, because each project is quoted from your brief.",
    "A setup coupon does not work on a creative project, and a project coupon does not work on a step.",
    "An order with a step and a creative project can use one coupon of each kind, one on the step and one on the project, but never two coupons of the same kind.",
    "No coupon ever applies to the monthly plan.",
    "The design preview credit only applies to a step, and it stacks with a setup coupon.",
    "Monthly plan: no lock-in, cancel anytime. Setup is paid once. Source code: after 12 paid months, or earlier by prepaying the months left to reach 12, we deliver your project's code within 60 days under a perpetual licence for your own business (no resale). Our reusable platform components and the hosted AI assistant stay ours and run only while your plan is active. Your content and data are always yours: if you cancel, we export them in a portable format within 30 days of your request.",
    "Agreements, quotes and commitments on behalf of YourFirstAI Inc. are binding only when signed by its President."
  ]
}