The story still lands with the sound off.

The same brand video from our video example, now with captions built into the picture. They follow the voice word by word: a few words at a time, with the word being spoken lit up in yellow. Press play, click any line in the transcript to jump there, and download the .srt your video platform asks for.

Captions are burned into the picture, so they show on every platform and player. 8 lines · 25 s · English (Canada). Prefer it clean? Watch without captions.

The .srt file

This is what gets uploaded next to the video on YouTube, Facebook, LinkedIn or Vimeo.

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How the captions are made

Timed to the pictureEach line appears with its scene and leaves before the cut, never across one.
Short linesTwo lines at most, about 40 characters each, so they read at a glance on a phone.
Checked by a personNames and places (Foundry Lane, the LRT) are proofread, not left to auto-captions.
Word by word, like Shorts and ReelsThe burned-in captions and the .srt come from the same word timings of the voice-over, so what you read is exactly what you hear.
Out of the way of the pictureCaptions sit at the bottom and move when the artwork already has words there, like the coffee line, the “baked here daily” stamp or the LRT stop on the map.